Blog

Why Millennials aren’t attending your events

Even though your event season may be winding down, I wanted to share this short piece from AFP about why Millennials aren’t attending events. It’s great food for thought as you plan for the Fall and beyond.

https://afpglobal.org/five-reasons-millennials-are-not-attending-your-event

How will your organization work to be more inclusive of Millennials — their interests,  schedules, and motivations? I’d love to hear what you have planned and how you will adapt to include Millennials at future events!

Should new nonprofits care about prospect research?

YES! Nonprofit organizations of any age should understand and care about prospect research.

iWave posted an article earlier this year that specifically outlines why new nonprofits should invest in prospect research. So often, we only think of large, seasoned, well-funded organizations conducting research on donors and prospects. BUT how can we expect a new organization to grow to become a large, seasoned, well-funded organization without investing resources (even if minimal) in learning more about their potential supporters?

According to Simone P. Joyaux, “It costs money to raise money. Remember that the body of knowledge, best practice, and research tell you where to focus your attention, how to invest your money, whose advice to follow, what to expect, and so much more.”

In fact, it may be even easier to begin a research or database analysis program in a new organization because there is less history of processes and things being done a “certain way.” You are free to develop what is needed and how it is needed from scratch, instead of trying to change or adapt a current process.

Check out the entire article here: https://www.iwave.com/2019/01/31/why-new-nonprofits-should-care-about-prospect-research/. 

Interested in discussing further? I’d love to chat! Send me an email to brittany@hillcrestadvancement.com.

Giving and Volunteerism by Race and Gender

According to the recent study Women Give 2019: Gender and Giving Across Communities of Color, by the Women’s Philanthropy Institute at the Lilly School of Philanthropy, race appears to have no significant impact on giving. Interested in learning more?

AFP offers a few additional summary points on race, gender and giving related to this study: https://afpglobal.org/intersection-race-giving-and-gender.

Or if you’d like to peruse the full study, you can find it here: https://philanthropy.iupui.edu/institutes/womens-philanthropy-institute/newest-report/index.html.

Enjoy!

Spring Cleaning – taking inventory of your needs

Regardless of how far we are into spring, let’s talk spring cleaning. With a busy event season, commencement ceremonies, interns and student workers saying goodbye, gearing up for summer programming, or closing out the end of a June fiscal year, your organization may not have thought about spring cleaning yet. And by spring cleaning, I mean reviewing what research profiles you have and determining what you need.

Now is the perfect time, as you prepare for your next __________ (you fill in the blank – we all have different plans and timelines), to take inventory of your donor and prospect profiles.

Wondering how to get started? Take everything in digestible bites:

  • As your board of directors changes, do you have a CURRENT photo and brief bio or research profile on each member? These come in handy during events where you utilize new volunteers, changes in leadership, or in your everyday work of making connections between directors and new prospects you are cultivating.
  • Who are your key players? Maybe you have a top 50-100 donors who are active and critical to your organization. Check to see how current the research or bios are on these folks? This is also a great opportunity to check in with them if you find out some exciting news about one of these donors.
  • Are there prospects or guests visiting the organization? Either in the near future or recently? Even if there hasn’t been a specific request for such information, having a bio or profile ready to go is a great way to stay ahead of the curve.
  • If you recently had an event, maybe you have a short (or not so short) list of individuals for follow up. Take a look to see what information you have available and what needs to be compiled!
  • How long ago was your wealth data updated? While you’re taking inventory of profiles, look at your data as a whole. If you recently had a wealth screening done, great! If not, maybe it’s a good time to consider an update. Whether you have a subscription to do it yourself or you need to send out your data, having current information is critical to your fundraising efforts.

By staying ahead of the game, you are setting yourself and your organization up for success. You may find new or increased assets at which you can raise a flag to add these folks to your pipeline or you may find that someone is no longer a good fit for your portfolio. And of course, you will be prepared for whatever is thrown your way!

After you take inventory, if you find yourself with more profiles to update than hours in the day/week/month, I am always here to help. Whether you need updated wealth data, current profiles, or a system to make sure it runs smoothly in the future, I can be your go-to resource. Reach me at brittany@hillcrestadvancement.com!

How do you adapt to a world of fewer donors?

With a trend of fewer donors (even though they are giving more), how do your organizational, fundraising and communications strategies change and adapt?

Check out this article in Nonprofit Quarterly about this donor trend: In a World of Fewer Donors, What Should Your Organization Do?

“Every organization needs to be selfish to some extent and look to its future and take the steps necessary to have the resources that will be needed year by year. Yet the impact of a changing donor base on the overall nonprofit sector and society overall can be ignored only at great risk.”

How are you growing to suit the needs of your budget and programs while supporting the outcome-driven motives of your donors? I’d love to hear about your tactics and successes! There are so many ways that research and database analysis can help you in the never-ending goal of raising money for your worthy cause. Let’s work together!