Even though we can all agree that we are constantly inundated with emails – professional, personal, solicitations, coupon codes that we save and never actually use – there is some great news for your organization’s email correspondence:
According to the 2020 Global Email Marketing Benchmark report by Campaign Monitor, average open rates for emails where up in 2019. If you don’t have time read the entire report, check out AFP’s summary of the nonprofit results of report: https://afpglobal.org/average-open-rates-nonprofit-email-increases-2019. You can even find out which days of the week have the highest open and click-through rates!
Hillcrest Advancement Strategies LLC 