You have all of these prospects and lapsed donors and your colleagues are constantly talking about how to activate and reactive their giving. No one wants to talk about the elephant in the room. Could there be a trust issue? Whether from a change in leadership or mission, creation or removal of a key program, or anything else that might cause a donor’s trust to wain, there are ways to overcome.
Here are a few great tips about regaining trust so that all of the research, cultivation, solicitation and stewardship pay off!
https://www.gailperry.com/trend-4-declining-trust-and-wary-donors-and-5-ways-to-overcome-it/
Enjoy!
Hillcrest Advancement Strategies LLC 