Peer-to-Peer fundraising is a new, exciting frontier in fundraising; but it can often times be less strategic in planning than it could (or should!) be. Think about how much strategy is behind capital campaigns, direct mail solicitations and special events. Here’s a great article from iWave about how prospect research can play an important role in developing the strategy for your next peer-to-peer fundraising campaign!
https://www.iwave.com/2019/05/16/how-prospect-research-factors-into-peer-to-peer-fundraising/
Hillcrest Advancement Strategies LLC 