Recently in Patterns of Patronage, the course I teach at the University of Delaware, we have been discussing characteristics of the different generations and how to best communicate with, market to, and solicit these individuals. Coincidentally, I received an email from AFP with this excellent article about communication with the five different generations:
Not My Generation! How to Communicate with Sensitivity.
I look forward to sharing this with my class and wanted to make sure you had the opportunity to read as well! Enjoy!